Your newsletter for things that are happening in the tourism and hospitality industry throughout the state.
PRSA Travel & Tourism Section Conference 2023

In June, Hailey Mach, WOT’s Public Relations Manager, had the opportunity to join in on the PRSA Travel & Tourism Conference in Madison, WI. During her time there, she not only enjoyed some delectable cheese but also formed connections with fellow PR professionals in the tourism industry from across the nation. Hailey engaged with PR experts and travel writers, gaining invaluable insights and practical tips. Click the button to find out a few noteworthy points Hailey jotted down during the conference that she would like to share.
WOT Influencer Program

Each year, WOT hosts a handful of social media influencers to experience the lesser-known locals across the state. All top-tier influencers are contracted to post and engage on their own platforms, while providing video and photography assets to WOT. If you are interested in hosting influencers in your area or business, please email Piper Singer or Hailey Mach for future consideration.

Piper Singer, Communications Sr. Manager -
Hailey Mach, Public Relations Manager -
Bronco Wild Fund
June Production Recap

June showers have transformed the landscape, setting the stage for a series of thrilling productions including following Team Bronco Ambassadors on epic adventures and filming new destinations and family fun for our Modern Explorers campaign. From rolling storms to fresh mountain snow, the imagery captured is nothing short of awe-inspiring as we explored dramatic landscapes and wild experiences that June has brought to Wyoming!
Jordan Kobliska
Internship and Employment Coordinator for the Wyoming Outdoor Recreation, Tourism, and Hospitality (WORTH) Initiative
Jordan Kobliska, was recently hired as the Internship and Employment Coordinator for the Wyoming Outdoor Recreation, Tourism, and Hospitality (WORTH) Initiative. She will be working with the Outdoor Recreation and Tourism Management students in the Haub School of Environment and Natural Resource. Connect with Jordan to work with her.


Several WOT staff will be attending this year’s Educational Seminar for Tourism Organizations (ESTO) in Savannah, Georgia. As the premier destination marketing forum, ESTO offers four days of dynamic learning, networking and discussions on emerging trends and pressing issues, curated by industry peers to provide destination marketing professionals of all levels with valuable tools and insights.
If you are planning to attend this year’s forum, please let us know by clicking here. We will be sure to include you during any Wyoming networking opportunities, such as the Destiny and Mercury Award ceremonies.
Even though registration for ESTO is sold out for this year, we encourage you to check out their website and make plans to attend next year.

Media & Press Summary: June 2023
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
June 2023
*This includes domestic media coverage only
Reach: 463,293,565
Placements: 57
Fiscal Year-to-Date
*Domestic media coverage through Month YYYY and international media coverage through Month YYYY
Reach: 10,550,069,928
Placement: 1,185
A few notable earned media placements from June:

Industry Relations Manager
Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706

5611 High Plains Rd • Cheyenne, Wyoming 82007 • USA • Click here to unsubscribe.