Several WOT staff, along with a few in-state partners recently attended the U.S. Travel Association ESTO conference in Savannah, GA. Many of the keynotes focused on the future of travel, specifically around AI, ChatGPT and other emerging technologies. The workshops addressed everything from marketing and PR, to understanding research, along with destination development and sustainability. WOT is looking forward to ways to bring the information gathered while at ESTO to our partners and continuing to grow the visitor economy in Wyoming.