Tourism Talk: The latest news from the Wyoming Office of Tourism

Your newsletter for things that are happening in the tourism and hospitality industry throughout the state.

Wyoming State Fair and Rodeo – Interagency Collaboration

Glenn Gardner, strategic partnerships manager for the Wyoming Office of Tourism, had the opportunity to attend a few days of the Wyoming State Fair and Rodeo (WSF) in August. WOT and WSF entered into an interagency agreement in 2023 to optimize the marketing efforts of both offices to enhance the visibility and attractiveness of WSF to a broader audience.

Calling All Subject Matter Experts

Are you or someone you know a travel subject expert? We are looking for experts to help our office create reliable content. Do you have a passion for mountain biking, know all the birds by sight or can point out constellations in our skies? We would love to connect with you.

The Wyoming Office of Tourism is searching for subject matter experts to collaborate with. Please send your contact information along with your subject of interest to Lexi Mitchell.

Email Lexi

2023 Wyoming Group Itinerary Guide

The 2023 Wyoming Itinerary Guide, featuring group-friendly itineraries from around the state was released at the beginning of September. This year’s guide highlights Wyoming’s cowboy spirit, along with a unique winter itinerary, both of which can only be experienced here.

The guide is created by Leisure Group Travel and the Wyoming Office of Tourism along with: Discover Carbon County, Wyoming’s Wind River Country, Visit Cheyenne, Visit Casper, Sheridan County Travel & Tourism, Sweetwater County Travel and Tourism, Visit Gillette and Cody Yellowstone.

Find Guide Here

Join Our Co-op Programs Today and Expand Your Reach!

Our co-op programs cover a wide range of marketing channels, from broadcast and digital advertising to search engine marketing (SEM) and more. These affordable and impactful programs are designed to help businesses like yours thrive by reaching a vast audience.

Learn More

Did you miss our Co-op Program webinar? Don't worry, you can still access the presentation and discover how you can tap into the marketing power of Travel Wyoming.

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Media & Press Summary: August 2023

Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.

August 2023

*This includes domestic media coverage only

Reach: 998,958,914

Placements: 63

International Year-to-Date Coverage
Reach: 310,685,183
Total Placements: 102

Fiscal Year-to-Date

*Domestic media coverage through Month YYYY and international media coverage through Month YYYY

Reach: 1,383,459,263
Placements: 130

Top Media Placements

Forbes – “Visit Cheyenne for Fall Colors in the West.” Written by Rebecca Deurlein.
USA Today – “A Multigenerational Trip? Here are 7 Destinations for Grandkids and Active Grandparents,” featuring Yellowstone National Park. Written by Alison Tibaldi.
Men’s Journal – “9 Best Small Towns in America for Every Type of Traveler,” featuring Jackson. Written by Brittany Anas.
Tribune Content Agency (Syndicated to 8+ outlets) – “Taking the Kids: Heading to the mountains for the fall colors and festivals,” featuring Jackson Hole. Written by Eileen Ogintz.

Full Media Report

FOR MORE INFORMATION CONTACT

Amy Larsen

Industry Relations Manager

Phone: (307) 777-6706

Email Amy