SEO, short for "search engine optimization", is a digital marketing strategy that works to increase the overall visibility of a website on popular search engines, like Google and Bing, and works to increase the overall quantity and quality of traffic to a website.
Because major search engines present results through pages, it has become extremely important to capture first page results if your website aims to generate organic traffic. This is because 91.5% of all search engine traffic goes to the first page. And with over 40% of revenue captured organically on the first page, it has become an essential ingredient in digital marketing.
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