Know the Lingo: Reddit has its own language that relies heavily on acronyms like ELI5 (explain like I’m five) and TL;DR (too long; didn’t read).
Target Wisely: Reddit is best used to target specific communities. Without a shared, global feed, you won’t get the mass reach of a Facebook or Instagram campaign.
Be Authentic: Reddit is a community valuing content over commerce. Look for ways your creative breaks the traditional structure of an ad and feels organic and relevant to users.