As a branding agency, we like to know what the people are asking for, and you’ve heard us say this one before: representation matters. Audiences connect to people who are like them - and all people are different. Amazon Ads Higher Impact Report shows 81% of consumers are more likely to purchase products or services that demonstrate values aligned with their own.
This insight is especially true for Gen Z, a generation highly concerned with sustainability and inclusion. Consumers of all ages are wanting to feel seen, heard and appreciated by the brands they shop. Inclusion can be transformative for building or rebuilding trust in your brand. People want to see ads that reflect the world we live in, so showing people of all races, ethnicities, gender expressions, sexual orientations and body types is essential.
Practicing inclusivity goes beyond products and services. This mindset needs to be adopted for all aspects of a brand for a consumer to be able to trust them — and the most effective way to do that is by demonstrating a commitment to DEIB efforts through broader action. Looking beyond advertising to ensure your organization is upholding the principles of DEIB is the best way to prove that your money is where your mouth is. Make sure it’s an authentic effort, too. The newest generations have the world right at their fingertips.
