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INTRODUCTION

There’s a lot of buzz around the office these days, the kind of heads-down, fast-typing energy that comes along once a year: Q4. Yep, it’s that time again. While we gear up for our busiest season, we’ve got a couple of fun things to share. Let’s get into it.

CREATIVE SHOWCASE

COZY UP WITH DOS PRIMOS

With a talented photographer on staff, we’re always looking for opportunities to get quality social content for our brands.

A lot of times, that starts with a couple of creatives sitting around asking, “wouldn’t it be cool if…” So a couple weeks back, that question took a few of us to Pere Marquette, where we threw together a fall-themed Dos Primos shoot to remind folks that tequila season runs all year ‘round. Keep an eye out for these cozy images on an Instagram feed near you.

THE SWEET GET SWEETER

Saint Brendan’s Irish Cream is a gateway to a decadent, more indulgent world. And starting now, that world is a little bit sweeter. Introducing Saint Brendan’s Salted Caramel Irish Cream. It’s the first new product launch for the Saint Brendan’s brand, and we couldn’t be more excited to bring it to life.

Once again, we relied on our in-house team to produce a quick shoot for social media that included product shots and tabletop settings designed to appeal to the sweet tooths in all of us. Just look at these shots and tell us you couldn’t go for one last spiked cold brew this summer.

AGENCY NEWS

INTERSESSIONS

Earlier in the month, our fearless leader, Jeff Insco, sat on a panel at Intersessions, a St. Louis conference dedicated to music, art and thought leadership curated in part by Sam Foxman, President of Evntiv., one our sister companies in the Nitrous Effect agency collective. The panel was titled: Creative Factories: Killer Work Coming Out Of The Top Marketing Shops. Along with a few other agency leaders, Jeff fielded great questions about creating breakthrough work in the AI age, investing in top talent and navigating an ever-changing social media landscape.

A few of our team members managed to sneak away to attend Intersessions. Here’s what they had to say about a day of networking in the St. Louis creative community.

“One of the panelists made a great point about the nature of what we do. It’s easy to make light of it, like we’re just making funny ads — but we’re influencing what people buy, how they vote, what they believe in. It’s a real responsibility.”

— Veronica, Art Director

“I enjoyed how the SHECONOMY session presented two keys to being a successful entrepreneur: commitment and persistence. Many long hours are involved, and it's important to understand that no one (including employees) will love your company as much as you do.”

— Chelsea, Associate Director, Digital Strategy

“One thing that stuck with me was the amplification of the importance of all art forms and media. There isn't a field more unique, influential, and creative as art, and we deserve real recognition for our work and additions to society.”

— Alona, Photographer

WORD ON THE STREET

“The worst enemy to creativity is self-doubt."

– Sylvia Plath