NFTs—or nonfungible tokens—are all the rage right now, but what exactly are they and why should we care? NFTs are one-of-a-kind images that give owners control over usage rights, and similar to the ever-popular cryptocurrency, they also hold monetary value thanks to blockchain technology (Taco Bell just sold this image for $187,000). However, NFTs can also serve as a portal to exclusive online games, new songs from popular artists and more which opens the door to countless opportunities for brand engagement. As advertisers, we’re staying up to date on this trend to find out how we can help our brands branch out digitally.