Dreamed up by country music star Thomas Rhett and his cousin Jeff Worn, Dos Primos Blanco Tequila is made for sharing with those who know you best. Now, there’s even more to go around with the launch of their smooth sippin’ Reposado. Golden, bright and with hints of oak and vanilla, this addition to the family is inspired by a love of the great outdoors and the people you explore it all with. Our following release campaign leveraged feelings of wide-open wonder and the comforts of home to give Reposado a proper introduction. 

Dos Primos isn’t really a fan of bragging, but a brand-new Reposado? Now, that’s kind of a big deal, so we wanted to do this whole kick off campaign right. To raise the proper amount of awareness, we went all out with a multi-tiered approach.

Super Bowl LVI was an exciting event all-around from the close score to the star-studded halftime show, not to mention the bloody logo controversy. Like the Rams and the Bengals, advertisers across the world also brought their A-game. Here are UPBrand’s first-round draft picks.

The QR Code Makes A Comeback

In fact, the comeback was so strong for Coinbase’s ad that their website crashed within minutes of airing their commercial. The bouncing QR code proved to be irresistible for millions of viewers who quickly scanned it only to find a broken site. UPBranders rule that the ad was successful and broke through with its simplicity. - Watch Here

Ewan McGregor Teams Up With Expedia

Expedia’s “Made to Travel” ad artfully demonstrated how consumer priorities have shifted due to pandemic. COVID-19 and all of its accompanying restrictions have people placing higher value on experiences over material goods, and this ad (with a little help from Ewan McGregor) had us wanting to hop on the next plane. - Watch Here

Zeus and Hera Go Electric

Okay, how could you not love the power couple dynamic of Arnold Schwarzenegger and Salma Hayek Pinault as Zeus and Hera? Positioning the all-electric BMW iX as a solution to a god’s retirement blues, this spot was fun, absurd and wholesome at the same time with plenty of clever tie-ins to Greek mythology. The solid storyline combined with high-quality acting and production made this one a real winner in our book. - Watch Here

Inspired by the ever-shortening attention span and the popularity of Tastemade videos, we created a series of decadent cocktail-making videos for Saint Brendan’s. Take a look and get ready to indulge.

Last month, we all decided to put ourselves out there and speed network during the Nitrous Effect’s All-Hands meeting. We got to meet some new faces on Zoom, learn more about our sister agencies and align on a joint course heading into 2022 and beyond. Through our collaboration with The Nitrous Effect, we're able to provide world-class solutions to complex problems across a wide spectrum of platforms.