Summer is the season for group pictures on the beach, poolside selfies and travel pics galore. While it’s tempting to snap and upload ASAP, there are a few things you can do to up your smartphone photography game first. Here at UPBrand, we’ve had our fair share of experience creating social content for clients, working with influencers and developing successful social strategies. And it all starts with quality photography. Here are just a few tips to help you freshen up your feed.

We keep our ear to the ground when it comes to social trends, so we can create relevant content that resonates with our clients’ target audiences. Everclear and Saint Brendan’s in particular thrive on Pinterest where DIYs, recipes and crafts reign supreme. So, we check in with the platform’s weekly reports to gain insight and create posts that get pinned. Here’s what’s hot so far this summer.

• Mocktails: Mocktails are a delicious and not-so-dehydrating way to stay cool by the pool. Recently, there’s been a twofold increase in searches for margarita mocktails. But, hey, if you want the real deal, Exotico’s got you covered: https://exoticotequila.com/recipes/categories/margaritas/
  
  
• Simply Natural Snacks: People are becoming front yard foragers with searches for fried dandelions up 156% and dandelion wine up 126% last month. As you stroll around your neighborhood collecting nature’s bounty, don’t forget that you can create your own tinctures and extracts with a bit of Everclear. Here some inspo: https://diywitheverclear.com/bitters-and-tinctures-recipes/
  
  
• Fire Up The Grill: 'Tis the season for sizzle and, according to Pinterest, men specifically are searching for recipes. The phrase “BBQ ribs on the grill” rose by 80% earlier this month, and if you’re ready to get cooking, this BBQ sauce recipe is a must-have:
  https://diywitheverclear.com/recipes/barbecue-sauce/