AI chatbots are all the rage and it started with ChatGPT, which hit open beta in November of last year. It's so smart, it can even introduce itself. Check it:

ChatGPT is a large language model developed by OpenAI that is capable of generating human-like responses to a wide range of prompts. ChatGPT's ability to generate high-quality content quickly and efficiently can help creative agencies streamline their workflow and free up more time for other important tasks.

That’s how it answered the prompt: what is ChatGPT and what can it do for creative agencies? Pretty cool, right? The internet certainly thought so. And now we’re seeing all the big players rush their own chatbots to market. Remember Bing? It’s powered by AI now.

In the creative space, some early adopting brands have already infused AI into their ads. Ryan Reynolds outsourced his Mint Mobile ads to it. Hardee’s used it to promote a new line of burgers. It feels more gimmick than strategy for now, but give it time. We see AI tools like ChatGPT as a supplement to the creative process. Let’s use it to tinker, explore and inspire — but if AI itself is the idea, it’s probably not the right idea.