Back in 2021, we helped launch a tequila brand called Dos Primos, founded by country music superstar Thomas Rhett and his cousin, Jeff Worn. Since then we’ve done a lot more work with those folks, but this last project was an especially fun one. After a long slumber in bourbon barrels, Dos Primos Añejo was ready to rise and shine. And we needed to get the word out.

Thomas Rhett’s one of those people who knows people — famous people. So we tapped into that celebrity network with a custom-made launch kit that we sent to a select group. Inside, we packed a bottle of the good stuff along with some exclusive Dos Primos-branded goodies. But why should celebs have all the fun? We also set aside some kits to give away on Dos Primos social media (minus the tequila, darn liquor laws). A little giveaway went a long way as we boosted the brand’s engagement numbers and made a couple lucky fans very happy.

There’s no day like Opening Day in St. Louis. Even miles away from Busch Stadium, people are dreaming of ballpark hot dogs and an ice-cold beer. It’s also an official UPBrand holiday, so we cut out early to head down to the stadium and join all the fun. Sure, the Cardinals didn’t bring home a win — but enjoying a spring day together outside the office is a W in our books.