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Hey Taylor
Three things about email marketing in your inbox, every Thursday, that’s it.
1. When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?
2. Optimise the sign-up page for your newsletter with these tips from Joe Pulizzi – creator of the Tilt newsletter, a newsletter for content creators.
3. Save your neck. One of the occupational hazards of the work we do is that we are at our desks for extended periods – and we’re sure you are too. Here’s how to make that more comfortable for yourself.
Sore Neck Meme
The next cohort of the High-Performance Email Marketing Masterclass starts in May and there are a few spaces available. To double the effectiveness of your email newsletter, you need to be there. Hit reply and we’ll be in touch with the next steps.
Till next Thursday,
🍈 Team Cantaloupe
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Cantaloupe Digital - email marketing partner to industry leaders
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